As the NARS counter is one of my favorite beauty haunts, I'm elated to journey to an entire boutique dedicated to the bright colors and esoteric inspirations of one of the best makeup brands I've tried. Since launching his eponymous brand 16 years ago, François Nars had dreams of opening a namesake boutique. Now, he's finally found the perfect location in the West Village and turned to Fabien Baron to help bring his vision to life. The boutique will officially open its doors at 413 Bleecker Street NYC on February 10, 2011.
The above 12-lipstick “logo treatment” has been featured in ad campaigns in and around New York City. “NARS 413 BLKR” was conceptualized with Fabien’s team at Baron & Baron and the shortened street name boasts an insiders’ vibe with a cheeky nod to the neighborhood. Jungle Red Lipstick, one of the first 12 lipsticks that launched NARS Cosmetics, provides the black-and-white logo with a bold pop of color, a color scheme that will also be seen within the boutique.
See you there, beauties?
I can't wait. NARS is one of my favorite brands. I will definitely trek into the city for a visit.
ReplyDeleteohhh this is going to be big trouble. and i think i like it : ) i'll be in nyc that following weekend - hooray!
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