Tarte Fall 2009 Collection

OBV, it's officially fall collection day at BBJ! This one from tarte looks pretty freaking fab. Check it:

lifted™($20)

natural eye primer with Firmitol™

This primer locks shadow in place all day and boosts pigment payoff while Firmitol™, the proprietary firming complex helps tighten eyelids and the surrounding eye area to help give the affect of younger, smoother eyes naturally.

• 51% decrease in the appearance of fine lines and wrinkles 10 minutes post-application

Breakthrough green-packaging technology: component infused with EcoPure, a recyclable, non toxic resin-additive that allows plastics to completely biodegrade in less than 1-5 years. Unlike other starch-based additives, EcoPure has an indefinite shelf-life and will only begin breaking down once placed in a landfill

femme fatale & femme naturale ($44) refillable natural eye palettes These two reusable rich purple cases fashionably adorned (one with gold plated studs and other with fabric flower applique) houses 10 enchanting eyeshadows, a double-ended brush with greatness eyeshadow brush and a double-ended eyeliner. The magnetic base allows you to pop out recyclable eyeshadow pans. Then you can refill it with new tarte shadows to reuse palette and reduce environmental waste. femme fatale Top row (l-to-r): shimmering blush, iridescent smoke, shimmering violet, shimmering indigo, shimmering onyx Bottom row (l-to-r): shimmering light gold, shimmering copper-rose, shimmering deep bronze, shimmering jade, shimmering garnet Double-ended eyeliner: shimmering emerald and shimmering orchid Double-ended brush with greatness eyeshadow brush femme naturale Top Row (l-to-r): shimmering buff, soft sand, golden peach, shimmering sage, soft sienna Bottom row (l-to-r): golden tan, soft petal pink, golden plum, shimmering cocoa, golden navy Double-ended eyeliner: golden bronze and shimmering auburn Double-ended brush with greatness eyeshadow brush

green siren ($28) natural wax cheek stain available shades: New Fall 09--green siren: golden apricot natural beauty: sheer berry rose green packaging: recyclable

natural beauty complexion collection ($54) Sephora Exclusive Achieve complexion perfection with tarte's natural beauty kits. Exclusive to Sephora and chock-full of high-performance naturals, these limited edition sets not only leave you looking like a natural beauty but treat, protect and soothe your skin. includes these 6 items: clean slate natural face primer the eraser 4-in-1 natural concealer ReCreate natural anti-aging foundation with Wrinkle Rewind™ Technology SPF 15 provocateur pressed mineral powder with SPF 8 mineral powder bronzer New: foundation brush (synthetic bristles with wood handle) available in 4 Shades: fair: (ReCreate in ivory 02, the eraser fair, provovateur powder fair) light: (ReCreate in warm bisque 06, the eraser bisque, provocateur powder light) medium: (ReCreate in warm sand 12, the eraser medium beige, provocateur powder medium) deep: (ReCreate warm walnut, the eraser walnut 16, provocateur powder walnut 14)

dark circle defense($32) natural under eye corrector and brush Get your eight hours of sleep in a compact. Unlike concealers that just lay on top of the skin this undereye corrector is clinically proven to reduce the appearance of eye puffiness in just 4 weeks. Finely milled light refracting minerals actually brighten skin to help camouflage dark circles, puffiness, redness, fine lines and wrinkles. Includes concealer brush. available in 2 shades: light-to-medium and medium-to-deep clinical results 56% reduction in eye puffiness after 4 weeks 100% of test subjects reported a reduction in the appearance of under eye puffiness after 4 weeks

reduce ($14) 24/7 natural lip sheer with SPF 15 All the lasting power of a lipstick--with the moisturizing, high-sheen properties of a gloss. These budgeproof, moisturizing lip sheers with added SPF 15 give a "your lips, but better" effect that makes them perfect for when you want a kiss of color without looking overdone. Available shades: New Fall 09--reduce: golden coral monday, tuesday, wednesday, thursday, friday, saturday, champagne brunch, summer fling, tea time, happy hour green packaging: wrapped in post-consumer recycled aluminum recyclable

tarte's fall 09 collection is available in August 2009 at: tarte.com, Sephora, sephora.com, beauty.com, Henri Bendel, and boutiques nationwide.

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