Calgon is partnering with Modern Family's Sarah Hyland as the face of their latest line. The iconic brand known for its “Take Me Away!” tagline, announced a new collection of fragrant bath & body care products: four fragrances, each with its own Body Mist, Shimmer Mist, Body Lotion and Exfoliating Body Wash.
The multimedia campaign will kick off this spring and highlight Hyland in a series of online videos, which will live on the brand’s website and hub of the campaign, www.HeartCalgon.com, as well as the brand’s social media sites. A print campaign will also debut later in the spring.
What do you think of Sarah Hyland as the new face of Calgon?
Like this post? Don't miss another one! Subscribe via my RSS feed.