One of my favorite new products from Joico is their new Power Whip Whipped Foam. When you want ample hair with gravitas, this plum kernal oil-infused gem yields major moisture without adding weight. And it stays in place for up to 72 hours. Here's how Joico International Artistic Director Damien Carney advises you use it.
“A mousse is the first styler I reach for on a shoot or in the salon. I like the creamy consistency; it’s easy to control where you want the product to go. I generally apply it to the scalp as this sets the foundation, direction to any look I’m doing; then I comb through to the ends. I like the fact the mousse has a firm hold, yet it’s incredibly flexible when it comes to styling, volume, body on straight hair, curly hair, short or long hair. Once applied, the hair feels soft, manageable and with all the benefits of a firm hold, flexibility, restyleability and incredible shine all in one.”
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