|The blogger group in front of the palazzo|
During our visit to Rome, myself and bloggers from Spain, Italy, Ireland, England, France and Germany experienced a tour of Valentino's Palazzo Mignanelli to discover the ateliers of the House of Valentino, which was incredible. No photos were allowed, but we got to see some of the haute couture being worked on (they don't work with sizes AT ALL, everything is created from scratch using yards of wool wrapped around a mannequin to size).
|Marisa Berenson in Valentino|
The detail and precision required to work as a seamstress at Valentino was astounding. Seriously: The Germans and Swiss get all the press for being precise and perfectionists, but the Italians have an impeccable commitment to good craftsmanship--quality on an almost cellular level, to use skin care terminology. We had the opportunity to gawk at some of the delights from the Valentino archive, including a replica of Julia Roberts' famed Oscar dress, the dress Marisa Berenson rocked in the above pic, and Jackie O.'s dress she wore when she tied the knot with Onassis. There was a red dress from Valentino's first collection in 1959 that looked as utterly wearable today as it did then. Naturally, it boasted the designer's iconic signature rosettes. Parenthetically, I adore that Valentino's affinity for a rose applique extends even to his taste in pets. Can we not agree that the faces of his beloved pugs echoes the pattern of the folds EXACTLY of his doggies' adorable little faces? They are the canine equivalent of ROSES.
AND, of course, the brand's commitment to rosettes is apparent in the perfume's beautiful packaging. Check out the trio of flowers that grace the Valentina perfume bottle and various lotion containers.
|The full range includes a body oil, shower gel, body lotion and deodorant.|
|Elvira, dancing on Scarface|
Some more photos from the fragrance presentation:
|Moi, during the fragrance presentation|
Valentina by Valentino will be available in 30, 50 and 80-ml. sprays starting at $75 and will be available in the U.S. in February of 2012.