Hearst is Doing it Digital with Realbeauty.com

Sunday, November 29, 2009


Publishing giant Hearst has established themselves in the beauty space this month with the launch of beauty information site realbeauty.com. The site covers inner and outer beauty including hair, makeup, skin, body andmind, as well as diet and exercise, stress relief, sleeping and eating well. It runs the beauty and wellness gamut, you could say.

I especially love the site's "Beauty Book," an innovative toolbar offering customized beauty and wellness info, product recommendations and advice tailored to your specific needs. Very un-one size fits all.

But want to know my ultimate fave? The site's online workout videos. I've been into the site's Get a Better Butt Video to burn off my post-Thanksgiving gluttony.

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